Join Our Affiliate Program

Sportaza Affiliates is our partner programme for publishers, streamers, affiliates and marketing partners who want to monetise sports betting and casino traffic. We work with content creators and performance marketers to build steady referral income streams, supplying the commercial tools and account support needed to grow responsibly and sustainably.

Programme purpose

Our affiliate programme is designed to connect quality traffic with a regulated operator offering both sportsbook and casino products. We focus on long-term value rather than short-term volume - helping partners convert and retain players while keeping commercial terms clear and fair. We welcome partners targeting UK audiences who follow local compliance and responsible gambling standards.

Partnership benefits

Partners receive tailored support that fits their channel - whether you run a comparison site, stream on Twitch, manage social channels, or operate paid traffic. Benefits include access to a dedicated affiliate manager, creative assets optimised for UK audiences, and guidance on local compliance and marketing best practice. We aim to make onboarding quick and keep operational tasks straightforward so you can focus on growth.

Commission structure

We offer flexible commercial models to suit different partner needs. You can choose between revenue-share, cost-per-acquisition (CPA) or hybrid arrangements depending on your traffic quality and promotional approach. Specific rates are agreed individually and revisited as partnerships evolve to reflect performance and volume.

Performance reviews

Accounts are reviewed regularly and we openly discuss adjustments when campaigns scale or when partners introduce new promotional channels. Any changes are communicated in advance and supported by data so partners can plan effectively.

Tracking and reporting

We provide a transparent reporting dashboard with real-time campaign metrics, conversion data and commission breakdowns. All partner traffic is tracked with unique links and tracking tokens so you can reconcile performance. We aim for straightforward invoicing and timely payments, and our team is available to resolve any tracking disputes quickly.

Marketing tools and support

Partners get access to a range of creatives and technical resources - banners, landing pages, deep links, and tracker-ready URLs tailored for mobile and desktop. We also supply seasonal and event-focused assets to help boost conversion around major fixtures and promotions. Your affiliate manager will advise on creative tests and landing optimisation for UK audiences.

Long-term cooperation

We build partnerships with a view to mutual growth. That means transparent communication, regular performance reviews and commercial flexibility as your channel matures. If you prioritise compliant traffic and player retention, we’ll prioritise ongoing support to help you scale.